Companies regularly need to create new brands for new entities, products or services. They usually start a creative process and brainstorm to find the ideal brand. This creative process can be carried out either in-house or with the help of external service providers.
Companies usually only look at the legal aspects once a brand name has been chosen. They often find that the trademark is not available or that it cannot be registered by the Trademark registration Office. This forces them to fall back on a second choice or to start the whole process again. The time lost can have serious consequences for the company. It can be incompatible with the timing of the launch planned by the marketing teams.
This situation, often observed by Stéphanie Guichot, a lawyer specialising in Intellectual Property, gave rise to the idea of TradeYourMark®: offer companies looking for a new trademark the opportunity to purchase a dormant registered trademark. This approach allows them to save time and money. It also provides them with greater legal certainty because of the seniority of the acquired trademark.
By giving a second life to these trademarks, TradeYourMark® proposes an innovative approach. It is in line with the logic of upcycling and addresses the problem of the cluttering of trademark registers. The TradeYourMark® approach provides simple and effective solutions. It is aimed at companies looking for a new trademark as well as those wishing to monetise their trademark portfolio.
In January 2023, TradeYourMark® was selected in the French Legaltech ranking of Maddyness, Banque des Territoires and Lamy Liaisons for the second year. TradeYourMark® is listed in the category Protection of intangible assets.
TradeYourMark® was created in May 2021 by Stéphanie Guichot and Corinne Legrand, two partners with complementary professional experience combine legal, strategic and technological expertise.
We offer our clients assistance in the purchase or sale of trademarks in all sectors. We provide our professional expertise, a personalised service and support throughout the process.
We listen to our clients to understand their needs and meet their expectations. For buyers, we seek to understand the specific characteristics of the brand they are looking for. For sellers, we listen to their strategic and financial objectives with the aim to sell their brands at the best price.
TradeYourMark® has a unique database of dormant trademarks based on an algorithm it has developed. In addition to this in-house resource, we also have trademark portfolios that our clients have mandated us to sell. This enables us to offer you the brands that best suit your needs quickly and at a lower cost.
We provide our clients with strategic advice on the best approach to buy a trademark or sell their brand portfolio. We identify potential sellers or acquirers and approach them. This can be on a confidential basis if you wish.
We offer our clients over 30 years of experience in intellectual property law. We also give them access to a network of partners around the world.
They trusted us
We work in a wide range of sectors, including fashion, food, financial services and pharmaceuticals.
One of our recent projects involved assisting a public authority in the purchase of a trademark in the property sector. In another recent project, we are assisting a pharmaceutical company in the sale of a dormant brand portfolio.