Companies regularly need to create new brands for new entities, products or services. They usually start a creative process and brainstorm to find the ideal brand. This creative process can be carried out either in-house or with the help of external service providers.
Companies usually only look at the legal aspects once a brand name has been chosen. They often find that the trademark is not available or that it cannot be registered by the Trademark registration Office. This forces them to fall back on a second choice or to start the whole process again. The time lost can have serious consequences for the company. It can be incompatible with the timing of the launch planned by the marketing teams.
This situation, often observed by Stéphanie Guichot, a lawyer specialising in Intellectual Property, gave rise to the idea of TradeYourMark®: offer companies looking for a new trademark the opportunity to purchase a dormant registered trademark. This approach allows them to save time and money. It also provides them with greater legal certainty because of the seniority of the acquired trademark.
By giving a second life to these trademarks, TradeYourMark® proposes an innovative approach. It is in line with the logic of upcycling and addresses the problem of the cluttering of trademark registers. The TradeYourMark® approach provides simple and effective solutions. It is aimed at companies looking for a new trademark as well as those wishing to monetise their trademark portfolio.
In January 2023, TradeYourMark® was selected in the French Legaltech ranking of Maddyness, Banque des Territoires and Lamy Liaisons for the second year. TradeYourMark® is listed in the category Protection of intangible assets.
TradeYourMark® was created in May 2021 by Stéphanie Guichot and Corinne Legrand, two partners with complementary professional experience combine legal, strategic and technological expertise.
We offer our clients assistance in the purchase or sale of trademarks in all sectors. We provide our professional expertise, a personalised service and support throughout the process.
They trusted us
We work in a wide range of sectors, including fashion, food, financial services and pharmaceuticals.
One of our recent projects involved assisting a public authority in the purchase of a trademark in the property sector. In another recent project, we are assisting a pharmaceutical company in the sale of a dormant brand portfolio.