Have you chosen the ideal brand to convey the image and values of your new company? Have you just found the perfect name for a new product or service? Now you are faced with a real legal headache. First, you need to make sure that there are no previous identical or similar trademarks. Then you have to file the trademark with the Trademark Registration Office. At this point, you might still need to wait several months for the Trademark Office to examine the application. Objections might be raised and you might be exposed to possible oppositions by holders of earlier trademarks.
All these obstacles disappear if, instead of creating and filing a new trademark, you buy an already registered trademark. The already registered trademark is not subject to examination by the Trademark Office and cannot be objected to or opposed. This significantly shortens the time required. In addition, you benefit from the seniority of the registered trademark, which gives you greater legal security. And of course, it can be cheaper to buy an existing trademark than to create one.
In addition, buying a brand that has been successful in the past but is now dormant has many commercial advantages. It allows the buyer to benefit from the past brand awareness and image and build on an emotional capital and sense of nostalgia.
TradeYourMark® helps you find an already registered but dormant trademark and assists you throughout the trademark acquisition process.
After studying your brief, we propose a selection of trademarks that fit your objectives. We then assist you through the whole process of acquisition of the selected trademark.
The first step in our process is to discuss with you to understand the characteristics of the brand you are looking for. Your criteria may include the class and sector of activity. You can also define, for example, the sounds, letters, words or parts of words that you would like to see in the mark. We charge a fixed fee for this first step.
We have developed an algorithm that cross-references many data sources to identify registered trademarks, which are potentially available. We also have portfolios of trademarks which we have been mandated to sell by clients. Based on your brief, we search our database and propose 1 to 10 names corresponding to your request. This stage is subject to a fixed fee.
Once you have made your choice, the first step is to set the price at which you are willing to buy the trademark. We then act as an intermediary with the trademark owner. We can act confidentially if you wish. We negotiate the purchase as quickly as possible and in your best interests. TradeYourMark® is paid a percentage of the purchase price.
We assist you in the contractual aspects related to the purchase of the trademark. We prepare the purchase offer which formalises the agreement reached between the buyer and the seller. The signature of the purchase offer by both parties concludes the negotiation phase. We then draw up a standard purchase contract reflecting the terms of the purchase offer. This step is subject to a fixed fee. On request, we can assist our clients until the signature of the acquisition contract.
They trusted us
We work for clients of very different sizes in various sectors, such as real estate, fashion, perfumes and cosmetics.
We assisted a public institution that wanted to acquire a previously registered trademark in the real estate sector.
A client who had been using a trademark for a long time without having registered it, found that similar trademarks had been registered.
The client was therefore concerned that he would not be able to register the trademark. He also wanted to avoid the risk that a third party might object to his use of the trademark.