Buy a trademark

Why buy a trademark?

Acheter une marque avec TradeYourMark®

Have you chosen the ideal brand to convey the image and values of your new company? Have you just found the perfect name for a new product or service? Now you are faced with a real legal headache. First, you need to make sure that there are no previously registered identical or similar trademarks. Then you have to file the trademark with the Trademark Office. At this point, you still need to wait several months for the Trademark Office to examine the application and raise any objections.  During this time, you are exposed to possible oppositions by holders of registered trademarks.

All these obstacles disappear if, instead of creating and filing a new trademark, you buy an already registered trademark. The already registered trademark is not subject to examination by the Trademark Office and cannot be objected to or opposed. This significantly shortens the time required. In addition, you benefit from the seniority of the registered trademark, which gives you greater legal security. And of course, it can also be cheaper to buy an existing trademark than to create a new one.

In addition, buying a brand that has been successful in the past but is now dormant has many commercial advantages. The buyer can relaunch it, building on its image and reputation. The revival can capitalise on the longevity of the brand, its history or a sense of nostalgia.

TradeYourMark® helps you find an already registered but dormant trademark and assists you throughout the trademark acquisition process.

  • We can give you access to our catalogue of “off the shelf” brands. All you need to do is send us your request. We will ask you to sign a confidentiality agreement and will then send you our catalogue.
  • We can also do an ad-hoc research based on more specific requirements. More specifically, we help clients looking for trademarks in niche sectors, trademarks with very specific characteristics or old disappeared trademarks to give them a second life. Relaunching old abandoned brands, often called “sleeping beauties”, immediately creates an interest.

Innovative approach

Innovative approach


Greater legal security

Why use our services?

  • You want to speed up your trademark creation process

    This approach speeds up the creation and registration of a new trademark very significantly. It is therefore particularly interesting if you need a trademark quickly. It also has many advantages if you are looking to establish yourself in a new market. You can quickly find a name that is perfectly suited to the local market or culture.

  • You want to control your budget

    If you do not have the internal resources to create a brand, and you have budget constraints, our approach allows you to select a trademark in our catalogue at an attractive cost. This is particularly interesting for start-ups.

  • You want to secure your business

    You have started to use a trademark without registering it and realise that there are already relatively similar registered trademarks. By purchasing the first registered trademark, you ensure that you have legal seniority over similar trademarks registered subsequently.

  • You wish to capitalise on the image and reputation of an old brand

    You wish to relaunch an iconic brand which has disappeared. Buying the trademark gives you the possibility to benefit immediately from its image and history to seduce your future clients.

How does TradeYourMark® support you?

After studying your brief, we propose a selection of trademarks that fit your project. We provide a full service at all steps of the acquisition process.

Analysis of your needs

The first step in our process is to discuss with you to understand the characteristics of the brand you are looking for. Your criteria may include the class and sector of activity. You can also define, for example, the sounds, letters, words or parts of words that you would like to see in the trademark. This step in included in our initial fees.

Search in our trademarks database

We have developed an algorithm that cross-references many data sources to identify dormant registered trademarks. These trademarks are presumably available and you could give them a second life. We also have trademark portfolios twe have been mandated to sell. We look for trademarks meeting your requirements in our database. We give you a selection of 1 to 10 names meeting your criteria. This step is included in our initial fees.

Negotiation with the trademark owner

Once you have made your choice, we act as an intermediary with the trademark owner, to negotiate the purchase within your budget. We can act confidentially if you wish. We negotiate the purchase as quickly as possible and in your best interests. The remuneration of TradeYourMark® is a commission calculated as a percentage of the acquisition price.

Legal support

We assist you in the contractual aspects related to the purchase of the trademark. We prepare the purchase offer which formalises the agreement reached between the buyer and the seller. The signature of the purchase offer by both parties concludes the negotiation phase. We then draw up a standard purchase contract reflecting the terms of the purchase offer. This step is covered by our initial fixed fee. On request, we can assist our clients until the signature of the acquisition contract.

Recent projects

We work for all types of clients, from the individual entrepreneurs to large companies. We have helped clients buy trademarks in many sectors, such as fashion, personal hygiene and pharmaceutical products.

We assisted a public institution that wanted to acquire a previously registered trademark in the real estate sector.

Client challenges

A client who had been using a trademark for a long time without having registered it, found that similar trademarks had been registered.

The client was therefore concerned that he would not be able to register the trademark. He also wanted to avoid the risk that a third party might object to his use of the trademark.

Our approach

  • Analysis of identical or similar registered trademarks

    • Using the TradeYourMark® database, identification of dormant identical or similar trademarks

    • Validation of our search and decision to negotiate with the trademark owner

  • Negotiation

    • Negotiation with the trademark owner on a confidential basis, in accordance with the client's instructions

    • Acquisition of the trademark. The client thus can keep using the brand securely and benefits from the 10-year seniority of the acquired trademark